much larger market than just the University."

German said he takes his hat off to any business that truly markets to college students.
"That's hard to do," he said "The (University of Delaware) is only in session eight months out of the year, so if you can be successful on the student body you're doing something right."
German said in order to cater to the business lunch crowd; they offer quick meals, like homemade focaccia bread, soups and Panini sandwiches especially for them. Take advantage of his cafe's tablecloths, linen napkins and candlelight.

"I really wanted to create a place to dine upscale in Newark," he said. 'Where people maybe used to go to Wilmington, now they can stay right in Newark."

German said even the alcohol specials they offer, are focused on a higher-end crowd.